Technical SEO is often something
that's thought about when you first put your website together. It's typically
based on best practices that include things like:
Only having one H1 on each page
Having your highest value pages linked to from the main
navigation
Adding alt attributes to all of your images
Creating clean URLs without dynamic characters
Ensuring page load times are kept to a minimum
While these factors are all fairly
simple, you'd be surprised how many websites get this stuff wrong. For
example, making on-going technical tweaks can do wonders for your organic traffic growth, yet a lot of
companies only look at technical issues once and then never look at them
again.
