Certain
steps allow to have a verified account on a social network. It will then be
marked with a badge, visible to the users on the profile or page of the brand
or personality.
Note: the
approach is not systematically offered to professionals or personalities. In
this case, it is advisable to make a link between the social network and the
official website, in order to better guide Internet users.
Here are the steps to certify your accounts on social networks Twitter,
Facebook, Pinterest and Instagram.
Certificate my Twitter account
Recently, Twitter now allows its
users to apply for certification. This request can be made for a person, or an
activity (like your blog, your business, in short ... a brand).
Certification for a person must
include:
• At least two links about you (your blog, a Wikipedia page, etc.);
• A motivational text explaining why you should be certified;
• One copy (face and back) of your identity card;
Certify my Facebook account
For Facebook, it's a little faster.
If the category of your Facebook page is "Local Businesses" or
"Businesses and Organizations", your page may get a gray check badge.
If you are an administrator, and your page has profile and coverage photos and
can be verified, the option appears in the settings on your page.
To have your page checked, you can
use the listed telephone number or a document from your company (for example, a
telephone bill). Facebook will only use this information to verify your page.
• Click on "Settings" at the top of your page
• In "General", click "Check Page"
• Click "Check This Page", then click "Start"
• Enter a phone number listed for your business, country, and language
• Click "Call Me Now" to allow Facebook to give you a
verification code
• Enter the four-digit verification code and click "Continue"
If you prefer to check your page
using a corporate document, follow the steps above and click Check this page
instead with documents at the bottom left of the window that appears on the
screen. Then import a photo of an official document with the name and address
of your business.
Certify my Pinterest account
Since 2012, Pinterest may post the
website as certified. On the page, a red acronym to the right of the URL of the
website highlights the relationship between the Pinterest account and the
official site. This solution is especially recommended for companies who want
to link their profile to Pinterest and the official website.
The process involves the integration
of an HTML file or a validation meta tag on the company's website:
• Click on "Settings"
• In the "Profile" section, enter your website
• Then, click "Confirm Website"
• Download the custom HTML file and place it at the root of the site, or
add the given "meta tag" and insert it in the HTML code of your site
• Click on "Finish" to validate the process
The validation logo appears within a
few minutes.
Certify my Instagram account
The audited accounts are allocated
by the social network to certain personalities and international brands. It is
not currently possible to ask for an audit yourself, but the process could
evolve.
Only the Instagram accounts for
which the probability of identity spoofing is strong currently have this type
of badge. Pending the deployment of audited accounts, the application offers
users to post a link to their website or Facebook page on their Instagram
profile. It is also possible to integrate an Instagram image stream on an
official Facebook page or the company's website.
Facebook pages that have a badge
checked do not necessarily have the same type of badge on their Instagram
account.
