While producing great, engaging content is critical, skimping on distribution will render your efforts useless. As you learned previously, you need to promote your content to get it in front of the audience it was intended for. In the words of Brian Sutter, Director of Marketing at System ID Barcode Solutions, “Brands need to think big picture. Instead of asking, ‘How can I make more sales?’ ask, ‘What does my audience need?’ Audience growth and influencer reach will naturally follow.”
Maximizing your efforts at every phase is critical
to content marketing success, but it’s near impossible to do effectively
without the proper tools. Now that you know the most efficient tools for producing better content, it’s time to figure out which tools fit your needs best for promoting your content. To do this, we’ve compiled this handy list of content distribution tools you need to add to your marketing arsenal in 2016:
The best content marketing tools for promoting your content
Are you struggling with your content marketing? Don’t worry; you are
not alone. Many (new) content marketers have to realize that there is
so much more to content marketing than just writing a couple of posts.
But there is a lot you can do and some great methods have to do with
your competitor’s content. ...
Source: https://blog.thesocialms.com
Tell me: Are your competitors online? Are they producing great
content? Do their social media channels rock? Do they have conversations
online? Customer service?
Good!
It is not necessarily bad for you if your competitors have a head
start in online and content marketing. You can benefit from their good
work – and it is totally legitimate.
Stop thinking about business and competition in a one-way street way.
If there is a competition you have to live with it anyway and make the
best out of it.
5 Ways To Use Your Competitor’s Content That Are Totally Legitimate
How much content have you written in the past month? Are you happy with that amount?
Most marketers answer no to that question. In fact, 44% of marketers
say that producing consistent content is one of their biggest
challenges...
Source: https://www.quicksprout.com
There are a few ways to make it easier to produce whatever level of content you’re trying to:
Raise your budget (hire writers)
Devote more time to it
Write faster
The first two are often out of your control or not possible at this time. The third one, however, is almost always possible. If you haven’t tried to optimize your
writing habits, consider doing it now. It’s possible to double your
productivity after some tweaks. Imagine being able to produce an article in half the time it currently takes you?
Neil Patel is the co-founder of Crazy Egg and Hello Bar.
He helps companies like Amazon, NBC, GM, HP and Viacom grow their
revenue. The Wall Street Journal calls him a top influencer on the web,
Forbes says he is one of the top 10 online marketers, and Entrepreneur
Magazine says he created one of the 100 most brilliant companies in the
world. He was recognized as a top 100 entrepreneur under the age of 30
by President Obama and one of the top 100 entrepreneurs under the age of
35 by the United Nations. Neil has also been awarded Congressional
Recognition from the United States House of Representatives. Continue reading
Upgrade your content to be more appealing to the eye
Source: https://blog.thesocialms.com
Visuals play an important role in content marketing. These outstanding content marketing tools help you create the visuals your content needs. To get the most out of your great content you need pictures, graphics, and videos to get more shares, more engagement, and more subscribers. Images help you structure longer texts and add value.
Make your content count by adding images for social media and for making your content easier to read and understand with these easy to use content marketing tools – most of them are free or at least come with a very usable free version.
Read more about :
- Canva - my favorite tool for creating social media images;
- Pablo is even simpler than Canva. It is the tool to create images within minutes – or even seconds.
- PicMonkey is a tool to help you edit any pictures you may have – or use some of the ones from their database.
A 5-Step Plan for Finding & Engaging With Influential People Online
"When people aren't willing to open up a line of communication with you, it becomes difficult to stay in touch with them. How will you notify them when you publish new content? How will you keep your traffic numbers afloat without their support?"
