All about Brand Top-Level Domains

Beyond .COM, .ORG & .NET: A Beginner's Guide to Brand Top-Level Domains

Source: http://blog.hubspot.com/

 

For marketers, the domain name system (DNS) can be a little tricky to navigate.

If you've ever been tasked with buying a domain name, you've probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Now, whether or not you remember the function of each part is an entirely different story ...

Back in the 1980s, the internet was introduced to a handful of generic TLDs: .com, .org, .net, .edu, .gov, .int, and .mil. Since then, the Internet Corporation for Assigned Names and Numbers (ICANN) has expanded the domain name system, and introduced a new wave of TLDs known as Brand TLDs.
What's a Brand TLD? Who has one? And how are they using them? Keep reading.

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Have you a winning Brand?

Around this time of year, awards ceremonies are all over the place – you can’t move for red carpet. Or something. I’m always interested in the brand world equivalent, and a few weeks ago here in Germany the 13th year of Best Brands winners were announced at a big gala do hosted by various media companies, advertising and market research agencies as well as the association for German brands.

Read more here...