Impact of the Removal of Right-Hand-Side AdsGoogle killed Right-Hand-Side Ads. We conducted a research study to quantify the impact on Adwords performance because of this change.
The study by search marketing company NetElixir analyzes the performance impact of paid-search results as a result of eliminating the ads on the right-hand side of the google search engine results page.
Anonymous data was collected from computer users searching on Google from Jan. 1, 2016 through April 15, 2016. The data, comprised of 12 million impressions, belongs to four different verticals in the retail industry.
Google's change affected metrics in a variety of ways. CPCs rose for product listing ads, but not for text ads, which suggests that search advertisers will need to marginally raise their budgets to adapt to the new layout.
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