In an industry fixated on rapid growth, any
slowdown in user acquisition or monitization sounds alarms. And
Twitter, whether it likes it or not, has been sounding a lot of them
lately.
Not only is it facing stagnant monthly active user growth, but the revenue generated from those users has disappointed a market accustomed to steady tech progression.
Source: http://blog.hubspot.com |
This update makes a couple of changes to the way replies and retweets are handled. Users will no longer have to add a character prior to a reply -- for example, ".@meghkeaney" -- to ensure their reply is seen by all followers. Not to mention, users will be able to retweet their own content if they want to add a thought to a previous post.
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